On January 19, XCMG delivered the 100,000th loading machinery export and launched XC9 high-end products, marking that XCMG became the first enterprise in the industry to achieve the export volume of loading machinery exceeding 100,000 units, and realized the reverse export in the field of large-tonnage loaders, stepping into a new fast lane.

 

"This event is the fruit of XCMG loading machinery's long-term adherence to the main strategy of internationalization. Excellent products are still the sword for XCMG to win the competition. There is still a long way to go for XCMG to break through the high-end market, which is also the peak that must be crossed to reach the top of Mount Qomolangma." The words of Lu Chuan, president and Deputy Party secretary of XCMG Machinery, fully show the confidence and determination of XCMG in the overseas high-end market.

 

As one of XCMG's earliest overseas products, loading machinery has made great strides in 33 years' overseas journey, and continues to be the top export brand in China's industry. At present, its products have covered 187 countries and regions around the world.

 

In 2018, under the guidance of the main strategy of internationalization, XCMG Loading Machinery put forward the target of "100 million yuan", namely, "10,000 sets of main machines and 100 million yuan of spare parts". By 2021, the target has been fully achieved, and the cumulative export of the whole machine has exceeded 100,000 sets, which strongly supports the overall internationalization strategy of the company.

 

"The export of XCMG loading machinery is the first to exceed 100,000 units in the industry, which is the pride of XCMG and the pride of Made in China!" Liu Jiansen, vice President of XCMG Machinery and General manager of Import and Export Company, was very excited about the breakthrough of XCMG loading machinery in the high-end market.

 

It is understood that XC9 series loader is customized for the global high-end market research and development. The overall appearance of the machine is smooth and tension. The cab is optimized by ergonomics according to the body shape of Europeans and Americans, providing higher comfort. Integrated handle, electro-hydraulic proportional control, more efficient work; The imported European V engine, heavy-duty gearbox and wet drive axle have higher reliability, making XCMG a pioneer in breaking through the high-end market.

 

The target of "one hundred million" is the first time to promote the post-market construction to the strategic height, and the improvement of spare parts capacity of agents is one of the key links. At a new starting point of 100,000 units, XCMG loading machinery post-market construction has become a solid guarantee for the implementation of the main strategy of internationalization in the future.

 

XCMG Loading Machinery has carried out overseas activities such as competition and One million mile Service Trip, and cooperated with XCMG Import & Export to plan and develop service plans for key markets. Meanwhile, it has promoted the advance of spare parts. Since 2018, service personnel of XCMG Loading Machinery have been sent to 75 countries, trained for more than 1200 times, and served 125 people abroad.

 

With the help of spare parts GSS system, we cooperate with the technical center and suppliers to gradually improve according to market feedback, and gradually establish overseas spare parts warehouses in key markets and projects. XCMG's overseas aftermarket is developing vigorously towards the process of digitalization. With the guarantee of the post-market, the road of internationalization will be wider and the strategic goals will be achieved.

 

33 XC9 series loaders are arranged in order, like a giant ship carrying the grand vision of XCMG to reach the summit of Mount Qomolangma. With the order of "departure", XCMG, on behalf of Made in China, is sailing forward in the blue sea, with the expectation of XCMG to break through high-end and reach the summit of the world, sailing far and wide.