The list of World’s 500 Most Influential Brand 2021(18th) was grandly released by World Brand Lab.

XCMG is on the list, which is based on the analysis of key indicators such as market share, brand loyalty and global leadership. The ranking has risen by 14 places compared with the previous year, ranking 395th in a row this year. XCMG became the only shortlisted brand in China’s construction machinery industry in the past three years.

Manufacturing is the base of the country’s economy. With on the list for three consecutive years and rapid growth of brand value, what XCMG reflects is not only quantity, but also China’s quality and strength.

As the world’s top three leading brands of construction machinery, XCMG has focused its efforts on advancing the concept of high quality, high efficiency, high benefits, and sustainable development. Indicators such as total amount and total profit showed a good momentum of substantial growth. From a domestic industry benchmark to global recognition, from a foothold in the domestic market to being exported to 187 countries and regions around the world, XCMG’s brand awareness and reputation continue to increase.

As the world’s leading brand consulting, research and evaluation organization, World Brand Lab was founded on the initiative of Professor Robert Mundell, winner of the Nobel Prize in Economics in 1999, who served as the first chairman and is wholly affiliated to the World Managers Group. The World Brand Lab is committed to brand valuation, brand strategy, and brand protection. Its research results have become an important basis for intangible asset evaluation in the process of many corporate mergers and acquisitions.