XCMG: Making Beauty Transcend Mountains and Seas

2023-11-03 17:40:55


    XCMG believes that by persistently achieving small and beautiful things, we will eventually reach a beautiful world of unity. Over the past 10 years, guided by the philanthropic value concept of "Empowering with Beauty," XCMG has left solid philanthropic footprints in many countries. Starting from China and reaching neighboring countries such as Indonesia, Thailand, and Bangladesh, as well as farther places like Brazil in the southern hemisphere, XCMG's "Global Micro Wishes Responsibility Brand Activity" brings not only love and warmth to children in various countries but also the belief in self-improvement and the courage to embark on dreams.


    The "Construction Machinery STEAM Course" that XCMG embarked on together with children not only allows them to understand Chinese manufacturing but also plants a seed of love for machinery, manufacturing, and dreams in their hearts. In mid-October, when the 19th Asian Games in Hangzhou came to a close, a unique "XCMG Sports Meeting" was held at Ban Santikham School in Thailand, aiming to help the children fulfill their small wishes of becoming "athletes."

    Over the past 10 years, XCMG's products have been exported to more than 95% of countries and regions along the Belt and Road. Alongside these heavy equipment, XCMG's philanthropic efforts have also reached Europe, Africa, and South America. XCMG believes in the power of unity and calls for more partners to actively participate in philanthropic projects around the world. In the second year of the jointly initiated "African Water Well" project, 38 partner companies voluntarily joined and contributed 3.6 million yuan to complete the construction of water purification systems for 40 public primary schools in Addis Ababa.


    In addition to the "African Water Well Project," XCMG also launched the "Love Mosquito Nets" philanthropic activity in 2017. XCMG mobilized its employees to donate and purchased 2,000 mosquito nets, which were sent to impoverished families in Africa, Southeast Asia, and other regions to reduce the threat of diseases such as malaria, dengue fever, and Ebola caused by mosquito bites. This activity has inspired more compassionate companies to participate. In November 2018, at the Shanghai BMW Exhibition, XCMG and global distributors jointly established the XCMG LOVING NETS Philanthropic Fund, encouraging wider social participation through additional donations.

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