XCMG's localization strategy in Europe is taking deeper root. With a focus on integrated, intelligent, green, and service-oriented solutions, XCMG showcased its star products at both Vertikal Days 2025 and Plantworx 2025, injecting strong momentum into the European market with "XCMG Solutions" and its solid technical prowess.

Vertikal Days 2025

The premier European annual event for the crane and aerial work platform industry, Vertikal Days 2025, grandly commenced at the Coventry Exhibition Centre, UK.

Under the theme "Green Intelligent Manufacturing, Driving the Future," XCMG made a striking appearance with its new energy product matrix. Leveraging its robust technological capabilities and full-scenario service expertise, XCMG became a major crowd-puller and the center of attention at the exhibition.

The 18 units of new energy equipment displayed by XCMG—including the XGS44K, XG2225RT, and the XCB series forklifts—ranged from pure electric aerial work platforms and electric forklifts to dual-power (electric-diesel) solutions. They offered comprehensive solutions for the European market, characterized by high efficiency, low energy consumption, and superior performance.

"XCMG's electric products demonstrate exceptional performance, stability, and reliability, making them an ideal fit for Europe's high standards in low-carbon construction," commented a long-term client.

Plantworx 2025

As one of the UK's largest and most influential exhibitions for construction machinery and equipment, Plantworx attracted over 12,000 manufacturers, suppliers, and industry experts worldwide.

XCMG displayed 14 products across three major categories, highlighting its innovation in the green energy sector. Under the theme "Global Friendship, Globalized Development," the company's 648㎡ booth drew significant attention, particularly for the artistic graffiti on excavator buckets featuring multicultural elements—a vivid embodiment of XCMG's "globalized friendships."

Products like the XC7-TV12, XE235Ecr, XE135E, and XE155Ecr were particularly popular among customers. On the opening day, XCMG signed cooperation agreements with several UK distributors. This firm choice by clients stands as the market's highest endorsement of XCMG equipment.

Empowering global partners to succeed through value creation is the core driver behind XCMG's series of significant localization initiatives in Europe.

The synergistic effect of XCMG's European teams is blossoming across multiple areas, telling an increasingly compelling story of "green," "intelligent," and "service-oriented" localization:

•   On-site technical support ensuring immediate response

•   Localized operations shortening delivery cycles

•   Smart systems adaptable to diverse scenarios

These efforts place XCMG's services within easy reach and ensure its technological innovations precisely align with the needs of Europe's green transition.